As the internet has become an integral part of everyone’s lives, it has become easier than ever to know more about public perception. There are several sites, including social media platforms, where people can leave reviews and opinions about companies.
If you are running a business which sells products or provides services, the reputation you have online is extremely important. It is quite easy for consumers to know what others think of your brand with a simple search on Google.
Baazaarvoice conducted a study of consumer behavior in 32 top retailers all over the world. Their sample consisted of over 4.59 million buying signals in nine countries. The study aimed to understand the impact of online and other types of similar reviews. They discovered that 56% of the people who shop online, go through reviews, before making a purchase. Similarly, 50% of all the e-commerce traffic in the study is from smartphones.
Imagine a scenario where you have taken considerable time and effort to establish your business. For the past two years, excellent customer service along with world-class products has ensured an exponential increase in revenue.
However, you started to notice that the number of people investing in what you have to offer started to decline. You have done your best, but there is no sign of improvement. One day, when you search about your company on Google, you discover a myriad of negative reviews. Most of them look fake, but you are too late if they did significant damage to the reputation of your business.
Investing in review management software for agents is the best way to go and comes with countless benefits.
Why should you invest in reputation management?
You want to understand why you should use review management software for agents since part of your strategy to keep track of your reputation.
Boost credibility
For your business to be successful, it is essential for consumers to trust your company. On the internet, it is possible for anyone to post a review easily. Competitors tend to use to their advantage by creating fake accounts and posting negative and fake opinions.
The problem is that consumers will believe them and spread the word among themselves. As a result, the negativity surrounding your business will start to increase, which can cause significant problems in the future.
When consumers start to see a myriad of negative reviews, they are less likely to invest in what you have to offer. With review management software for agents, it becomes easier to keep track of what people have to say. When they post negative reviews, you can address them immediately, turning the situation into a positive one. With review management software for agents, you can boost credibility.
Improves sales
From the study by Baazaarvoice, it is clear that the majority of the consumers conduct research, before investing in products and services. When they discover that your business has several negative reviews or unhappy customers, there is a high chance they will go to your competitors.
It starts to reflect on your sales figures, which hurts your business significantly. When you have review management software for agents, it gives you deeper insight into the reasons why customers are happy. You can make the necessary changes and improve their perception of your business.
Increases recruitment
When you have negative reviews, it becomes harder for your business to attract skilled talent. Over time, your business will start to suffer without the right employees to take your business to new heights.
With review management software for agents, it becomes easier for your company to get greater volumes of talent for every job opening. With a better online reputation, you know for sure that your business won’t suffer in the short and long run.
A study conducted by TripAdvisor-Ipsos MORI shows that 97% of the participating businesses believe that online reputation management is crucial. 98% of the companies consider online reviews crucial, while 92% stated that having a social presence is a necessity. Keep in mind that your online reputation is important, even if you are in the B2B sector. Similarly, entrepreneurs who want to receive funding for their startups need to be careful of what information investors can find online. Even offline businesses with no online presence are vulnerable to the conversation consumers have in the digital world.
When you have review management software for agents, you have to spend less time keeping track of your online reputation. With the extra time on your hands, you and your employees can focus on important aspects of your business.
Just because certain things are not under your control doesn’t mean that you should give up when you find negative reviews. Review management software for agents can help you in these situations and will ensure your online reputation is an accurate representation of your business!
